During IBC 2022, our own Johnnie Behiri joined Marco Pezzana and Chris Carr, respectively Divisional CEO and CMO of Videndum Media Solutions, in an extensive talk investigating the overall strategy that the company is adopting after their rebranding process from The Vitec Group has commenced. Here at CineD, we are undoubtedly obsessed with the latest camera toys. It truly is the core of what we do. However, from time to time it’s worth taking a step back from gear news to discuss with companies about the direction that they, and eventually the whole industry, are taking. Videndum Media Solution brands During IBC 2022, we broadly reported from the show floor about the major product releases. However, after three long years of the pandemic, the show was first and foremost a jovial occasion to reconnect with longtime friends and acquaintances. Among these, we can count Marco Pezzana and Chris Carr from Videndum, who were kind enough to bring us into the company’s backstage and discuss about Videndum’s Media Solutions division. IBC 2022, Videndum Media Solutions Interview. Image: CineD Videndum Media Solutions: end-to-end offering Videndum’s numerous brands are grouped under three main divisions: Videndum Production Solutions (OConnor, Sachtler, Litepanels, Quasar Science), Videndum Creative Solutions (Teradek, SmallHD), and Videndum Media Solutions (Manfrotto, Gitzo, Lowepro, Avenger, Savage, Colorama, Syrp Lab). At the beginning of this year, Videndum Media Solutions expanded with the acquisition of the Audix brand, which now sits next to Rycote and JOBY to strengthen the division’s focus on audio. Indeed, as...
Published By: CineD - Saturday, 17 September, 2022